A few years ago, Coperni cofounder Sébastien Meyer came upon the technology that sparked his vision for a spray-on dress. But it wasn’t until this year’s spring/summer 2023 runway show that he and Arnaud Vaillant, his partner in business and in life, decided to bring the idea to fruition. “It was the perfect moment, because the collection was a celebration of women—their bodies, their feelings, how they age, how they behave, how they’re strong, how they’re fragile,” Vaillant says. Yet, even after months of preparation with their friends Kevin Tekinel and Charles Levai, the creative directors of Maybe agency, followed by days of rehearsals leading up to the Paris Fashion Week performance, concerns loomed: Could they actually pull off the stunt, and even if they could, how would everyone respond?…
