Of all the stereotypes that feed the dream of the American West, none is nearly as stubborn or rigid as that of the cowboy. Ask 10 friends to draw a cowboy, and chances are they’ll hit many of the same notes: the horse, the Stetson hat, the Wrangler shirt, boots, jeans. Other possible iconography: chaps, a bolo tie, an ornate silver belt buckle, and a cigarette hanging from the mouth of a square-jawed man worthy of a Marlboro ad. Not optional in most minds: The figure is white, male, and heterosexual, with the outsize swagger that comes from living a rugged, outdoorsy life.
Given its specificity and longevity, this stereotype takes a lot of work to erode or expand. But dozens of contemporary artists are working on it, making the…