YOU’VE GOT TO hand it to Tesla. A decade ago it was nowhere, and even five years ago, those of us supposedly in the know gave the American brand next to no hope of challenging the traditional big car makers. Today, though, it’s bigger than BMW, Ford, General Motors, Mercedes-Benz, Toyota, Volkswagen and Volvo.
And even if you scoff at the sometimes fickle nature of the stock markets, Tesla is finally delivering profits and competing at the pointy end of the sales charts. Indeed, for much of the past two years the Model 3 saloon has been Britain’s top-selling electric car, and for several of those months it was the bestselling car of all.
What’s behind the incredible growth? Well, like most success stories, equal slices of flair and fortune.…
