25 YEARS OF WILDERNESS
IN 1991, ANDREW Mitchell was working for what was then David Hall Publishing as the editor of New Zealand Windsurfing. That magazine was only published for part of the year, so during the downtime, Mitchell was tasked with finding a gap in the newsstands for a new title – what was missing amongst the myriad mastheads?
Mitchell’s research revealed there was little, indeed nothing, in the way of magazines for trampers. The niche was found and soon after, in October, Wilderness was launched as a bi-monthly magazine. It was printed on newspaper stock, mostly in black and white.
Within two issues, it was clear Wilderness was going to be a winner. Letters poured in, advertisers flocked to the title. Demand was such that the December/January issue…
