Guess has long occupied its own special place in the pantheon of American denim. Founded in Los Angeles in 1981 by French brothers Georges, Maurice, Armand, and Paul Marciano, the brand developed a distinctive continental-Europe-by-way-of-California aesthetic that soon became a pop-cultural hallmark, with its slim-fit stonewashed Marilyn jeans and unmistakable black-and-white ads featuring the likes of Claudia Schiffer, Carla Bruni, and Anna Nicole Smith. It was a universe of images that projected a kind of undone glamour—and a vision of denim worlds away from its workwear roots. Since then, Guess has continued to make a splash, tapping people such as Jennifer Lopez, Gigi Hadid, and Hailey Bieber to showcase both its classic and newer cuts. Last year, it embarked on an ambitious next chapter, launching a new Guess Jeans…