Five years ago, when the online #menswear movement hit a critical mass, Boglioli was known mostly to industry insiders, magazine editors, and sharpas-hell Milanese men who all coveted the label’s innovative “soft” jackets: unstructured, unlined, and garment-washed to look and feel like you’ve been living in them for years.
Basically, Boglioli was the exact opposite of the starched, stiff aesthetic you see on trading floors and in law offices, and the small buys at specialty retailers in the States sold through faster than gelato melts in August.
Then, last year, Boglioli CEO Giovanni Mannucci tapped younggun designer Davide Marello— who clocked nine years as head of tailored clothing at Gucci—to be its first-ever creative director. An inaugural runway show was staged, and Boglioli came out looking like an all-new brand.…
