Like Drake’s Manager Oliver El-Khatib
Ask Oliver El-Khatib—the mastermind behind Drake’s catchall branding entity, October’s Very Own—what he does for a living and he’ll tell you simply, “I manage Drake’s career with my partner, Future [the Prince]. I’m a worker.”
El-Khatib’s career is proof that in today’s noisy and fractured business landscape, humility, work ethic, and, most of all, authenticity are what will break you through. Early on, Drake and El-Khatib realized that in order to change music, Drake had to offer music a change. “I remember guys walking around Caribana”—that’s Toronto’s Caribbean carnival— “talking like they’re from New York, to impress girls,” El-Khatib says. So they went the other way: Instead of downplaying the pinched Canadian accents, the snow boots and down parkas, and the local West Indian influences,…
