Oreorigins
It was introduced in 1912, and was produced in its early years at the National Biscuit Company complex on Ninth Avenue that now houses Chelsea Market. Redesigned in the 1920s, it received the familiar ridge pattern in 1952. Lately, it’s lost its lard (making it kosher) and trans fats.
Cookies and Cheese?
Nabisco, after mergers left it part of Kraft Foods, was spun off in 2012 within a new snack-food company called Mondelez. (It also owns Cadbury, Trident, and Tang.) Last month, Bill Ackman of Pershing Square Capital Management—having watched this year’s Kraft-Heinz merger—bought 7.5 percent of Mondelez. Some observers say he’s looking to merge it back into Kraft; others say he sees a company where cost-cutting will produce big returns.
Brand Extensions, in Green and Red
Spinoff flavors,…