JASON LAU, a luxury-real-estate agent, is pretending to bathe. Enclosed in the spalike white marble shower of a $2.6 million condo’s en suite bathroom, fully clothed, he holds the stainless-steel faucet head and mimes rinsing himself from his paisley scarf down to his Chanel loafers. Lizza Prigozhina, standing near the toilet in a crop top and blazer, choreographs while filming with her iPhone. “Now block out the camera with your hand,” she says. “Like, You can’t see this.” Lau complies. His business partner at the Corcoran Group, Marko Arsic (loafers: Prada), nods approvingly from the adjoining bedroom: “We do whatever Lizza says.”
Prigozhina is the 23-year-old queen of New York Real-estate TikTok. Under her guidance, the star agents of Corcoran, Douglas Elliman, and Nest Seekers are flocking to the platform,…