In a grand celebration of luxury, IWC Schaffhausen has inaugurated its sixth flagship ‘Apartment’ on the world’s most beautiful avenue in Paris. This setting melds Haussmann-style elements—original parquet floors, moldings, and fireplaces—with refined, comfortable furnishings to make every visitor feel at home. Beyond the entrance, where a display case showcases the manufacture’s cutting-edge complications and materials, guests wander into spaces designed for appointments, private events, or virtual tours of the spectacular Manufakturzentrum, the versatile Swiss manufacture space launched in 2018 to commemorate its 150th anniversary.
Upstairs, the Engineering Wall presents the brand’s most iconic models, the most complex haute horlogerie pieces, and the most innovative casings, while unveiling the secrets of the mechanical movements developed by IWC, a master of grand complications. This includes the perpetual calendar invented by Kurt…
