FRENCH beauty giant L’Oréal expressed its commitment to Africa during a celebration of the company’s 60-year anniversary in South Africa.
Speaking at an event at its South African headquarters in Woodmead, north of Johannesburg yesterday, L’Oréal Global CEO Nicolas Hieronimus said the company had accompanied South Africa along its “transformation and resilience” journey.
At the event, models showcased fashion from the 80s, 90s, and the 2000s.
“We are the world number one in beauty, and we touch millions of people every day; men and women,” said Hieronimus. “We bring a touch of Parisian elegance to Johannesburg.”
L’Oréal, headquartered in Clichy, Hauts-de-Seine in France, is home to brands such as Garnier, Maybelline, Valentino, and Diesel. It started life in 1909, when Eugène Schueller, a young chemist with an entrepreneurial spirit,…