DO I REALLY NEED ONE?
Thinking pragmatically, there’s a greater chance for sales, commissions and exhibition invitations when people who encounter your work feel they understand it. As a marketing tool, an artist statement can help critics, writers and curators prepare articles, reviews and exhibition catalogs. Your statement can be integrated into cover letters, press releases, website posts and grant applications. In short, it’s important.
USE YOUR OWN VOICE
Lastly, stay clear of over-intellectualized babble. Although many artists vehemently criticize the language of “artspeak” that’s used in art criticism, some believe that their work won’t be taken seriously unless they imitate what they despise. Instead, write in a way that feels authentic to your own personal voice.
Caroll Michels (carollmichels.com) is a career coach, artist-advocate and author of the book…