FASHION
Given its meteoric rise over the last few years, you’d be forgiven for thinking Ganni was a brand-new label. Not quite: It’s been around since 2000, when gallerist Frans Truelsen set out to create the perfect cashmere sweater. Nine years later, he brought in Nicolaj and Ditte Reffstrup to scale his little knitwear company, and the husband-and-wife duo have spent the past decade building Ganni into an international business, dressing a few influential women (Gigi Hadid, Beyoncé, Kendall Jenner, and Rihanna among them) along the way—all from the hygge-filled enclave of Copenhagen.
The Danish capital is, of course, central to Ganni’s charm: If you had to choose one look to define the #GanniGirl (it’s a thing), it would be a printed dress and “sneaks,” as Ditte calls them, all…
