“I kind of liked the idea of bringing vintage glamour to the modern fashion world where things are so flippant…” JLaurence Designs
Owner: Hazel Scrimgeour
Start-up cost: R18 000
Profit: The profits go back into the business, to keep building the brand.
IN three short years, Hazel Scrimgeour (25) turned her knack for scarf design from hobby to budding brand JLaurence Designs.
The name is her grandmother’s. ‘She just epitomised style and class – that old-school vintage glamour,’ Hazel enthuses. Her granny played an important role in helping her to mould her brand identity, which Hazel describes as classic, imaginative, bold, sophisticated, whimsical and timeless.
‘I kind of liked the idea of bringing vintage glamour to the modern fashion world where things are so…
