Yswara is about beauty and about transforming African agricultural resources into extraordinary products locally,’ says Swaady Martin, founder of the artisan brand of gourmet teas and teatime accessories. ‘Our teas are named after African values, and African kings and queens. We’re sharing a part of the history and culture of Africa with the world.’ Born in Côte d’Ivoire, Swaady has lived in 11 countries. ‘My father is American and my mother, French, Guinean and Ivorian. I’m a mix of American, European and African cultures. I’m a citizen of the world!’
Unsurprisingly, she’s averse to being put into a box of any description.
‘I’m just Swaady. I’m an entrepreneur. As to what defines me, I like using the phrase: “I love, therefore I am.” It’s about the passions I follow, like…
