Bloom & Bale
MARE-ALETNEL
Start-up costs: R500 000
Turnover: This is year one. We foresee the turnover to be R1 ,5m
She began her career in digital media, but when Mare-Alet Nel gave birth to her first daughter, Isabella, in 2009, it prompted her to re-evaluate her priorities and open her eyes to other opportunities – specifically entrepreneurship. When Isabella turned three, Mare-Alet started looking for Afrikaans educational toys and couldn’t find any, so decided to make her own. She started Diere Maatjies, a range of Afrikaans-speaking toys (they speak when you squeeze the paws!) in 2012, then launched Bloom & Bale a year ago after seeing a gap in the market for good, affordable bed linen.
‘You need to pursue something you’re passionate about,’ says Mare-Alet. ‘That’s why I…
